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Mar 15, 2026
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COMM 1307 - Introduction to Mass Communication
Survey of basic content and structural elements of mass media and their functions and influences on society.
Learning Outcomes: Upon successful completion, students will be able to:
- Demonstrate understanding of the fundamental types, purposes, and relevance of mass communication.
- Demonstrate understanding of mass media in historic, economic, political, and cultural realms.
- Demonstrate understanding of the business aspects of mass media and influence of commercialism.
- Demonstrate understanding of evolving media technologies and relevant issues and trends.
- Demonstrate understanding of mass media values, ethics, laws, and industry guidelines.
- Demonstrate understanding of globalization of mass media.
- Demonstrate understanding of media effects on society.
Credit Hour(s): 3
Lecture Hour(s): 48
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