Mar 15, 2026  
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2025-2026 Catalog
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MRKG 1001 - Customer Relationship Management


General principles of customer relationship management including skills, knowledge, attitudes, and behaviors.

Learning Outcomes: Upon successful completion, students will be able to:

  • examine internal and external customer relationship management (CRM) strategies

CEU(s): 4.8

Lecture Hour(s): 48


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