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Mar 15, 2026
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MRKG 1011 - Principles of Marketing
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Learning Outcomes: Upon successful completion, students will be able to:
- identify the marketing mix components in relation to market segmentation;
- explain the environmental factors which influence consumer and organizational decision-making processes;
- and outline a marketing plan.
CEU(s): 4.8
Lecture Hour(s): 48
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