Mar 15, 2026  
2025-2026 Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Academic Calendar
  Admission Information
  Academic Policies & Procedures
  Instructional Program Information
  Paying for College
  Student Services & Student Life
  Programs & Degrees
  Course Descriptions
  Archived Catalogs
  My Portfolio
HELP
2025-2026 Catalog
Add to Portfolio (opens a new window)

MRKG 2312 - E-Commerce Marketing


Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.

Learning Outcomes: Upon successful completion, students should be able to

  • perform market analysis;
  • develop e-Marketing goals;
  • evaluate electronic communications;
  • identify target audience;
  • design and evaluate customer feedback techniques.

Credit Hour(s): 3

Lecture Hour(s): 48


Add to Portfolio (opens a new window)