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Mar 15, 2026
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BNKG 1051 - Selling Bank/Financial Products and Services
Characteristics and benefits of bank/financial products and services. Emphasis on the personal selling process and quality customer service. Application of personal selling, cross-selling, and related product benefits to individual customer needs.
Learning Outcomes: Upon successful completion, students will be able to:
- Describe how personal selling is related to consumer service and distribution in the banking/financial industry.
- Identify the basic qualities of a successful salesperson and the characteristics of bank credit and deposit products and services.
- Describe ways in which technology affects delivery of products and services.
CEU(s): 4.8
Lecture Hour(s): 48
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