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Nov 23, 2024
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MRKG 1311 - Principles of Marketing
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Learning Outcomes: Upon successful completion, students will be able to:
- Identify the marketing mix components in relation to market segmentation;
- explain the environmental factors which influence consumer and organizational decision-making processes;
- and outline a marketing plan
Credit Hour(s): 3
Lecture Hour(s): 48
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