Aug 06, 2026  
2026-2027 Catalog 
    
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2026-2027 Catalog
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MRKG 1301 - Customer Relationship Management


General principles of customer service including skills, knowledge, attitudes, and behaviors and technologies.

Learning Outcomes: Upon successful completion, students will be able to:

  • Examine internal and external customer relationship management (CRM) strategies.

Credit Hour(s): 3

Lecture Hour(s): 48

Lab Hour(s): 0


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