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Apr 23, 2026
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MRKG 1311 - Principles of Marketing
Introduction to the marketing mix, how to identify target markets and consumer and business needs, and environmental issues.
Learning Outcomes: Upon successful completion, students will be able to:
- Identify the marketing mix segmentation, environment, information and tactics, and how they influence strategic consumer and business decisions; and
- Outline a marketing plan
Credit Hour(s): 3
Lecture Hour(s): 48
Lab Hour(s): 0
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