Aug 06, 2026

2026-2027 Catalog

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2026-2027 Catalog

MRKG 2312 - E-Commerce Marketing

Explore electronic tools utilized in marketing and analyze marketing communications in developing customer relationships.

Learning Outcomes: Upon successful completion, students should be able to

Perform market analysis;
Develop e-Marketing goals;
Evaluate electronic communications;
Identify target audiences;
Design and evaluate customer feedback techniques.

Credit Hour(s): 3

Lecture Hour(s): 48

Lab Hour(s): 0